Packaging and brand guide for a cider maker looking to shift perspective on the industry. With a belief that cider is more than tradition, it’s an invitation to explore. Their differentiation is a new story of locally pressed apples and unexpected pairings, crafted to pique curiosity and celebrate flavor in fresh, artful ways.
First, I did some conceptual exploration, thinking about the consumer, the category and cultural landscape that this product would come to exist within. I worked to define three distinct concepts before selecting the one that felt most surprising, with opportunities to build a unique approach to our story.
I approached the design phase starting with the packaging since this would be the primary point of contact for the consumer.
Rough layout options for information hierarchy and key brand indicators.
Refined layouts with color studies.
