Photographic art direction and brand campaign for Jura Whisky, promoting new product offerings to expand audience.
I developed the art direction inspired by each product expression’s character which was derived from unique processes, flavor qualities, potential target audience. The idea was to build visual stories that are community-focused and authentic to the consumer while showcasing a touch of aspiration.
I developed a series of advertisements for the release of each unique product expression.
I helped produce a library of photographic assets featuring the product in cocktail and lifestyle scenarios.