Brand identity, website design, and go-to-market campaign concept for Cache, a challenger brand in the banking industry.
Led the development of the brand logo mark, directing a team of freelance creatives.
The design reflects a tech-forward, digital-first approach to banking, positioning the challenger brand as a modern and innovative player in the industry.
Co-directed the creation of comprehensive brand guidelines, defining color, typography, and key graphic assets to establish a cohesive visual identity.
Guided the execution of mock brand applications across various touchpoints, from logo and digital platforms to merchandise, maintaining consistency and impact.
Led the conceptual development of illustrated assets that highlight the brand’s core benefits, ensuring they align with the overall strategy.
Led the art direction for the brand’s go-to-market campaign, shaping a bold visual identity within a traditionally conservative industry.
Developed mock campaign executions featuring swipe photography that authentically represents the target demographic.
Oversaw layout design to create an energetic, fresh perspective while ensuring strategic alignment.
Partnered with a co-director to refine brand voice and copy, striking a balance between daring innovation and trustworthiness.