A collection of product innovation concepts for CLIF Bar & Co. designed to explore new development opportunities, brought to life through strategic packaging design.
I directed and designed the conceptual art direction, focusing on visually communicating the message of sustainable energy while incorporating flavor cues to engage the audience. Focus group testing of various naming and design options helped to determine the approach that best resonated with consumers.
This concept combines wholesome ingredients with interactive packaging to turn snack time into playtime. I led the art direction, designing activity-driven packaging and collaborating with a render artist on structural development.
I designed the logo and concept art for this mission-driven product, which donates 100% of its proceeds to ending world hunger. The visual identity reinforces the brand’s commitment to giving back through bold, purpose-driven design.
I designed the packaging art direction and brand extensions for this plant-based snacking concept, reimagining a classic ice cream sandwich with twist, featuring a CLIF Bar cookie with an oat-milk frozen dessert center. The visuals position the product as a fun, nutrition-conscious treat within the growing plant-based market.
I led the packaging art direction and design for this upcycled snack concept, collaborating with a render artist to create a form inspired by beer packaging. Made from spent brewery grains, these nut-butter-filled pretzels highlight a sustainable partnership between CLIF and Sierra Nevada, transforming food waste into a delicious, energizing snack.
I designed the packaging art and logo lockup for this plant-based snack mix concept, collaborating with a render artist to bring the visuals to life. LUNA Moon Mix reimagines classic snack blends with a healthier twist, offering crunchy, sweet, and savory combinations made with wholesome, natural ingredients.
This collection highlights conceptual explorations designed to push the boundaries of consumer needs and expectations—including taste, snacking occasions, sustainability, and social responsibility.
I led the development of a diverse range of product innovations for CLIF, CLIF Kid, and LUNA, exploring new ways to extend the brand’s mission of unlocking energy. In collaboration with the research and development team at IDEO, I identified strategic opportunities that informed product concepts, packaging, and brand positioning.