Event and experiential design for Jura, promoting the launch of a new product, Jura Brooklyn.
I developed the signage to be painted on the facade of the event location, based on Celtic symbolism and custom “stag-pigeon” iconography to capture the concept of collaboration between Brooklyn and Scotland.
Custom gold-foil letterpress invitations were created to spread the word to influencers, press, and industry folks.
The space was sectioned into discovery zones where invitees could experience the story of Jura Brooklyn through whisky tastings, food pairings by collaborators, interactive installations and video projections.
I was invited to graffiti paint a life-sized model of a stag deer as a feature installation within the event, adding to the concept of two worlds colliding and influencing one another to create a distinct experience.
I helped to create takeaway gifts to attendees, featuring a screen-printed, limited-edition run of the iconic illustrated “stag-pigeon” in metallic gold inks.
